Architecture Firm
From Microsoft Word logo to Series-A aesthetic — in 14 days.
The Situation
The firm had been operating for three years with a logo made in Microsoft Word and zero visual consistency across any of their materials. They were winning work on reputation alone — but losing deals to better-looking competitors they knew were inferior. Every time a prospect Googled them before a meeting, the brand was doing active damage.
What We Built
A complete brand identity system — positioning, naming architecture, logo suite, color palette, typography, brand voice, and a 60-page guidelines document. We also redesigned all client-facing collateral including proposals, presentations, and social assets. Every deliverable built for scalability from day one.
The Outcome
Within 60 days of launch, inbound inquiries tripled. Prospects began referencing the brand in conversations — a first. Two enterprise clients specifically cited the brand's professional appearance as a deciding factor in their selection process over better-resourced competitors.
BY THE NUMBERS
"We were winning work despite our brand, not because of it. 2Bros fixed that in two weeks. The next proposal we sent, the client commented on how professional we looked before we said a word."